B2B Email Appending –
Leveraging Your Internal Database to Improve Lead Gen

With the challenges companies are facing in the current economic climate, email appending – adding email to your existing customer or prospect database – is a smart, costeffective way to turbo charge your marketing efforts.

Email Appending is the process of adding email to an existing marketing list of prospects or customers. Typically, it is done by matching a master database that includes email addresses to the customer file or by a technology where algorithms are used to match contact record domains (websites) and build, verify and append fresh email addresses.

Benefits of Email Appending
Email Appending enables you to rapidly and cost-effectively launch or improve your email marketing programs by expanding your reach, lowering your cost per contact, and increasing the profitability of your marketing efforts.

Utilizing eMail Append services to add email addresses to your existing customer files can help improve your marketing and communication efforts greatly. There are a number of good reasons to market to your customer base via eMail marketing.

• You can establish online relationships with your customers and prospects, resulting in a higher return on your marketing investments.
• It can dramatically increase traffic to your web site.
• It is an extremely cost-effective form of marketing and communication, costing significantly less than direct mail or telemarketing.
• eMail marketing can yield substantially higher response rates than traditional mail or telemarketing efforts.

Not only does Online Marketing yield a higher response rate, but the results can be seen almost immediately –thus achieving faster time-to-market.


LeadFunnel is a leading eMarketing company based in Atlanta, Ga. We help clients close the gap between marketing and sales – targeting the right prospects, getting marketing messages to them and tracking the results for real, verified ROI.  For more information visit: www.LeadFunnel.com

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